A brand is a name, term, sign, symbol/design, or a combination of them, intended to identify the goods and services of one seller (group of sellers) to differentiate them from those of other sellers.

Therefore it makes sense that branding is not about getting your target market to choose you over the competition, but about getting prospects to see you as the only provider of a solution to their problem.

Here are some ideas specific to your use of social media as part of your personal branding strategy.

Stick With One Name
If you’re one name on your blog and another name on Twitter, and forced into a semi-real seeming name on Facebook, and using something different for Skype, how will anyone know it’s you?
Stick with one name if you want people remembering you easily.

Make a Good About Page
Simply, put your name (at least your first name), and some reason for why anyone should be participating in your media (your blog, podcast, LinkedIn, whatever). Don’t make your about page about the company, at least not first. Make it human, someone that we can get to know.

Email Signatures
Add a link to your personal media on your email signature.
List the most likely ways you are known. Also add your website URL in there to drive more people to visit your site and to get to know you through your media.

Build a Catalog of Topics
If you’re finding it difficult to know what to blog about, keep a text file somewhere of potential subjects. Add to it when you’re feeling creative. Swipe a post or podcast or videoblog from it when you’re looking for inspiration. Remember that your audience deserves your very best. Give it to them all the time. Reading a blog post about nothing isn’t all that exciting. Reading a bunch in a row, with a long pause, and then an apology that you’re not blogging much lately is a way to lose people forever.

Check out my Blog: Are You There!
Check out my Website: Christie Lee And Associates

Christie Vanduin,
Christie Lee & Associates
eMail: christie@christieleeassociates.com