A brand is a name, term, sign, symbol/design, or a combination of them, intended to identify the goods and services of one seller (group of sellers) to differentiate them from those of other sellers.

Therefore it makes sense that branding is not about getting your target market to choose you over the competition, but about getting prospects to see you as the only provider of a solution to their problem.

Here are some ideas specific to your use of social media as part of your personal branding strategy.

Stick With One Name
If you’re one name on your blog and another name on Twitter, and forced into a semi-real seeming name on Facebook, and using something different for Skype, how will anyone know it’s you?
Stick with one name if you want people remembering you easily.

Make a Good About Page
Simply, put your name (at least your first name), and some reason for why anyone should be participating in your media (your blog, podcast, LinkedIn, whatever). Don’t make your about page about the company, at least not first. Make it human, someone that we can get to know.

Email Signatures
Add a link to your personal media on your email signature.
List the most likely ways you are known. Also add your website URL in there to drive more people to visit your site and to get to know you through your media.

Build a Catalog of Topics
If you’re finding it difficult to know what to blog about, keep a text file somewhere of potential subjects. Add to it when you’re feeling creative. Swipe a post or podcast or videoblog from it when you’re looking for inspiration. Remember that your audience deserves your very best. Give it to them all the time. Reading a blog post about nothing isn’t all that exciting. Reading a bunch in a row, with a long pause, and then an apology that you’re not blogging much lately is a way to lose people forever.

Check out my Blog: Are You There!
Check out my Website: Christie Lee And Associates

Christie Vanduin,
Christie Lee & Associates
eMail: christie@christieleeassociates.com

How To Post A Blog Article – Video

Just click to watch the video on….

How To Post A Blog Article

Regards,
Steve Jackson

Oprius – Sales Contact Management Software – Review

I’d like to review a new website and service I have found and been using – Oprius.com

Manage your daily tasks, build your relationships, and turn contacts into customers; all in one place, available all the time and from anywhere you want to work.

Oprius allows independent sales people to import data and get to work immediately. The service is designed for ease-of-use, so anyone with basic computer skills can quickly learn the intuitive navigation.

The subscription-based internet service was created especially for independent sales people and uses the same secure technology as online banking, making your information safe at all times.

About the Product:
Oprius is comprised of 7 modules that work together to provide you with the most effective and easiest to use sales system available, period.

CONTACTS
Automatically stores a record of all Activities you’ve had with a Contact.
Instantly pull up a Contact’s information from any screen.
No limit to the amount of information you can store about your Contacts.

RELATIONSHIP BUILDER
Build a simple Plan for your leads and customers to make sure no one slips through the cracks.
Automatically schedule Emails to be sent or any other type of Activity to be created.
Relationship Builder, you can create and schedule sales campaigns that address whole groups of customers in a pre-defined, step-by-step process.
Contacts automatically progress through your Plans as each Step is completed.

PHONE
The Phone Assistant gives an overview of your up-coming calls from which you can focus in on each contact and the next steps you want to take. It allows you to schedule phone appointments — using your calendar — and shows each contact’s details and call history. In addition, pre-defined and proven call scripts — all part of the package — can be associated with any selected contact, which can help greatly in closing your sales.
Take the pressure and unknowns about calling away with the built in and customizable phone scripts.

EMAIL
Send and receive Emails from any of your Email addresses.
Send Emails to Groups of Contacts and include a personalized message to each
Stores an Email history as part of each Contact’s information.

TASKS
Make a list of all your tasks and check them off as you complete them.
View a record of all your pending and completed Tasks.
Assign and sort your tasks by priority.

CALENDAR
Use your calendar and define the tasks you need to accomplish.
Review your contacts, assign them to groups, and make them an integral part of your sales process.

HOME
Plan your whole day’s Activities from one screen.
View recent Emails, upcoming Tasks, Calls and Appointments.
Quickly jump to any other area of your application.

Price:
You have to pay monthly subscription-only plan for the Oprius service, though it’s a low price.

Conclusion:
I highly recommend Oprius for any kind of business where your bottom line depends on quality customer communication.

So test drive a free 30 day trial now!

Regards,
Steve Jackson

In this video Eric Laffoley of Creative Discovery, shares a testimonial:

I came to this seminar with very little information on social networking — I thought it was something very confusing, and I’ve really have been avoiding it!

After completing the seminar, I understand the concept, I understand the value, and we’ll definitely move in this direction as far as expanding my business, expanding my client base, and ultimately, expanding the level of business I am going to do this year.

See how you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 15% off tuition — just use the discount code “net15″ in the shopping cart.

Boris Mahovac R.G.D.

iBizAcademy - Online Marketing For Small Business

Sign up for my next Contacts2Clients Business Seminar

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Outside Sales Representative for machining services and production of pulleys and sheaves fabrication.
Sales Territory: South Western Ontario
Responsibilities
Initiate business to business sales relationships.
Develop detailed proposals encompassing multiple services.
Attend networking meetings.
Assignment management.
Building trusting relationships.
Provide high-impact Communication.
Responsible for prospecting and closing to achieve budgeted sales goals by developing and implementing sound selling strategies that ensure revenue growth by selling to new customers only.
Manage prospects by developing sound marketing plans and maintaining key information in the prospect database.
Devise sales approaches and solutions.
Sales negotiation.
Sales opportunity analysis.
Requirements
3 years in a non-consumer based industrial sales, commercial sales, or service industry environment.
3 – 5 years experience selling contract based services to medium to large sized Manufacturing and Industrial customers.
Experience with negotiating contract terms & conditions and pricing negotiations.
Strong computer skills in all Microsoft Office programs
Strong verbal and written communication skills
Excellent organizational, time management and the ability to Multi-task
Self motivated and goal oriented with a desire to make above average compensation.
Demonstrated problem solving skills and the ability to provide ideas and programs unique to each customer’s needs.
Negotiation and conflict resolution skills with the ability to make decisions based on set policy’s and procedures.
Able to effectively work effectively in an fast paced environment that requires multiple tasks to be completed in addition to meeting a new business quota.
Ability to work individually and with a team towards a common goal.
Compensation
Neg.